In India, start-ups originate out of necessities or needs in the country, tested on a bourgeoning middle-class, estimated to be around half the 1.2 billion population.

These start-ups are also intrinsic to India and resonate with the people.

‘Nicobar’ by husband and wife team Raul Rai and Simran Lal, is a fashion label, modern and young in look, yet intrinsically Indian in feel.

Take a peek into Nicobar, a brand new designer label that is easy, flowing, minimalistic with a hint of India design sensibility.

Watch the video at this link - http://www.channelnewsasia.com/tv/tvshows/indiagamechangers/episode-2/3484710.html#