May 12, 2017
For globalizing the Indian aesthetic
Never more in the history of time have people been so at home in the world. Ease of travel and digital connectivity have made sure of it. Nicobar taps into this very idea, and brings the world home, and equally, India to the world. Co-founders Simran Lal and Raul Rai have consciously steered clear of references to an obvious Indianness. Just as it channels the easy buoyancy of it’s namesake island, Nicobar wears its Indianness lightly. It’s never forced, it just is. Take the haathi (elephant) embossed into the base of a wooden bowl or the sher (lion) printed on a mug. Or the classic Indian kurta reimagined in shirting stripes or polka dots, as easily worn with pants as without. Pieces that would fit into wardrobes and lives anywhere in the world.
Keeping this same generation of travelers in mind, their take on home, fashion, and travel is individualistic. It encourages a buildable, make-your-own ethos. Your dinnerware needn’t come standardized, instead it makes space for chopsticks, noodle bowls, tapas plates, cheeseboards and pasta plates. This diversity is the heart of Nicobar. A celebration of the wildly different bits and experiences that make us a part of a big, beautiful world, from the Malabar coast to the Masai Mara, from Japan to Tangier. The joy of which would serve us well to preserve in today’s trying times.